by Robert Zito 10/12/2015


My apologies for not writing for a while, my priorities have been focused on expanding BUT…

Sometimes you hear something that forces you to speak out. This morning in Dallas, it was the news loop that kept running about a local college football coach that had come back from a quadruple bypass. The news said he had led a healthy lifestyle and he attributed his condition to a family history of heart disease. I was very glad for his successful outcome. He even gave out a good message about listening to your warning signs and not to put off going to the doctor to have them checked out. Now, without knowing his family’s health history, I cannot say for certain that he has a genetic predisposition, but what too many people believe is that heart disease, like obesity, is out of their control.  I was a little saddened for all those who struggle daily, that this again was the message being promoted through the media. The great news is the media has it wrong. It is not out of your control. Genetics may be a precursor, but it is not your fate.

But the story went on with the coach attributing exercise for his fast recovery. Well, I thought maybe he should attribute a little to the doctors who opened up all the major arteries around his heart which allowed his blood to flow properly. It is a common statement among patients to say that they have not had this much energy in years.

What finally got me was the last and most resonating statement that everyone should exercise more. He said that, “obesity is a large problem in America and more people should get active, stop playing video games and they would lose weight. Then I felt really sad.  There again is that incorrect message  – exercise can combat calories and induce weight loss. Let me just say, again – WRONG!  


Where do I start? Oh, STOP EATING SUGAR!  Just, ONE can of soda or sugary drink with 44 grams of sugar has 1.5 times the suggested daily allotment. It’s worse if you are a women and doubles again for a child. But you probably don’t know that because the Sugar Industry in America has fought to keep the percentage number off the nutritional labels. That is right! Go Look! Check your Cereal box, your bread, your salad dressing, your Coke can, your Gatorade.

How are you supposed to know how much sugar is too much?

It’s the big secret the food industry does not want you to know! 

According to the American Heart Association (AHA), the maximum amount of added sugars you should eat in a day are (1):

Men:  150 calories per day (37.5 grams or 9 teaspoons).

Women:  100 calories per day (25 grams or 6 teaspoons).

Children 4-8:  48 calories per day (12 grams or 3 teaspoons).

Teens:  80 calories per day (20 grams or 5 teaspoons).

(The one soft drink alone is above your limit with 11 teaspoons of sugar.) I bet if you added your daily sugar intake you be shocked. Average Adults consumes 22 teaspoons or 88 grams of added sugar and the average child consumes 32 teaspoons of added sugar.  Forbes. The sad truth is we are hurting our children by giving them over 10 times the amount of sugar they should have.

A good source of information is the Movie FED UP . I wanted to see it when it came out in the theaters, but it was in very few cities and I could not find show times when it was to be in Dallas. (It was not for the lack of looking). Go to: released September 9, 2014 on video

Note: This film addresses the issue of sugar and obesity on the most basic, basic, did I say basic level?  My seven year old son gets it. Still, it is loaded with some alarming facts. One of which… is to what extent the food giants and the sugar industry have gone to cover up just how bad sugar is harming you. Also, how the Sugar Industry used extortion tactics to bully the World Health Organization (WHO), from lowering their recommend level, for the consumption of sugar.

I wanted to see it because it has all the leading medical doctors that I have been quoting on the subject of over consumption of sugar and disease, for the past few years. Among a few are (Robert H Lustig MD, Neuroendocrinologist – Professor of Pediatrics in the Division of Endocrinology at University of California, San Francisco, and Director of the Weight Assessment for Teen and Child Health (WATCH) Program at UCSF); (Mark Hyman MD  (Chairman of the Institute for Functional Medicine awarded its 2009 Linus Pauling Award for Leadership in Functional Medicine& currently medical editor at the Huffington Post); David S. Ludwig, MD, PhD (pediatrician & endocrinologist at Children’s Hospital, Boston. Holds the position of Professor in Pediatrics at Harvard Medical School and Professor in Nutrition at Harvard School of Public Health.); are just a few of many of the highest qualified people who speak out.  All of who will state that:


Let’s do the math: 1 gram of sugar equals 4 calories. Walking a 20 minute mile will burn around 58 calories (burning 14.5 grams). I say walk, because a 400 pound child cannot and should not run the mile. An average child is consuming 128 grams of sugar and the more severely obese consume twice that amount. There are not enough hours in the day to ever burn, “through exercise” just the added sugars being consumed.


They need education about diet and nutrition and school’s to take back their food programs from the big food companies who are feeding our future generation sugar loaded garbage. Aerobic Exercise is very important in the growth of new neurons in the brain. It is most important to help protect these kids from brain disorders like Dementia, Alzheimer’s, Parkinson’s, depression and schizophrenia later in life. Once they become diabetic, their risk can increase more than 200 percent for getting these disorders. It is the inflammation caused by sugar that does the damage to our organs. Glycation will occur when blood sugar is elevated. Sugar interferes and bonds with proteins that are need by organs such as the brain. In turn, those damaged protein attach to the neurons. Your body recognizes something is wrong and sends out an immune response. (inflammation) Please read Dr. David Perlmutter’s Grain Brain and Dr. Robert H Lustig’s; Fat Chance – Beating the Odds Against Sugar and watch his video The bitter truth about Sugar  to understand the full scope of this epidemic.

When I heard the coach say for people to stop sitting around and eating. I obviously knew he does not understand that this is the effect of the disease. Sugar, and the inflammation that follows, highjacks the hormones and robs you of energy while at the same time inhibits the production of chemicals which tells the brain to turn off the hunger sensation. Not to mention insulin resistance. Also, their microbiome has been hijacked due to the over consumption of sugar. The balance of good and bad bacteria in their guts is completely out of balance which creates a cascading and devastating series of heath issues.

Have you heard the term Skinny – Fat? The Huffington Post is one of many articles quoting studies.

  • 68 percent of the American population is overweight.
  • One-third of kids are overweight or obese in America.
  • If you are a skinny fat person and get diagnosed with diabetes, you have twice the risk of death.
  • Almost 4 out of 10 normal-weight kids are pre-diabetic.
  • Only about 20 percent of children in America are healthy.
  • 8 out of 10 children in America are overweight or have pre-diabetes or Type 2 diabetes.

Too often people think they are healthy because they look fit.  GET YOUR (RESTED) INSULIN LEVEL CHECKED. Doctors always have you fast the night before and then measure for blood sugar. Wrong test. Get measured for your RESTED insulin. That tells you how hard your Pancreas is working. The Pancreas is what produces insulin, regulates blood sugar and can compensate for high blood sugar. Thus a false assumption may be made from the result. Overworking the Pancreas is a not a good thing. Also, read up on Insulin Resistance, it not only shuts down your muscles, but impedes brain function. While you are at the doctor, get tested for Gluten Allergies, too.

A little over one year ago, while reading Dr. Perlmutter’s – Brain Grain, I decided to go Gluten Free. I was already on a low carb eater, but once I cut out Gluten, my life long battle with Dyslexia disappeared in under two weeks. More to come about my Gluten epiphany. Thank you Dr. Perlmutter for helping me understand that the proteins that react to Gluten are different for everyone.  I then spent a lot of time trying to come up with good gluten free options for things like cakes and pizza crusts. But I quickly learned that these flours are even higher on the Glycemic Index. About three month after that I read Dr. William Davis’s second book, Wheat Belly, Total Heath. This helped connect the dots that GRAINS are the true culprit. In the year since I have manged to lose almost all my visceral (belly and kidney) fat, by going grain free. Once off grains I found little hunger cravings and general overall sense of well being was heightened.

Also, read Dr. David Perlmutter’s – Brain Maker. It compiles noted research data from the past 20 years, and illustrates just how powerful the effect of gut bacteria has on your overall health.

A special thanks to:                                                                                                                              FED UP experts: Kelly D. Brownell, Ph.D; Pres. Bill Clinton; Senator Tom Harkin; Dr. Mark Hyman; Dr. David Kessler; Risa Lavizzo-Mourey; Robert Wood Johnson Foundation; Dr. Robert Lustig; Michael Pollan; Margo Wootan; Michele Simon, JD, MPH, Eat Drink Politics; Katie Couric & Laurie David

Also, !!!!!  : for making all my points


Google Brings EU Products Ban to America

It was just four days ago at lunch, I was discussing with a close friend about writing a blog on how Google just flicked a switch and shut down all my vitamin sales. But it wasn’t just us. You can no longer search – Vitamin B12 or any vitamin – in Google Shopping and find a list of products and competitive pricing.  As the owner of an advertising agency he was in shock and in disbelief, until I showed him on my Android phone.   At first we thought it was Google changing Shopping to a Pay Per Click service, which in itself is a horrible idea.  It limits choice by driving out smaller companies and has already driven the price up 25%, if you can find it at all.

I noticed visits to were down 50% since July 1. It felt like Google was forcing everyone’s hand to start paying up for ads. So, I reached out to a Google AdWords Specialist for assistance with setting up an ad campaign and was then told that they could not help me because I sold vitamins, herbs and supplements.  I was told that if I had questions I could email Big surprise, no response.  This was now sounding crazy to me. How could Google just ban whatever they like, whenever they like. Boy what a blog this would be: Google – Greedy Monsters or Monster Idiots.  After doing a little research it now appears like the Monster is just scared of the exposure  to potential sanctions by the European Union if certain product are sold through Google Checkout.

In my very first search: Google Bans Vitamins, I found: EU Set to BanEU Bans Vitamins and Herbs in effect on April 2011. Wow! Really! Then I found out this went back to 2005. The people of Great Brittan did not want to go along with Brussels and how Tony Blair caved.   Read: And Guess Who’s Going to Benefit? by Geoffrey Lean Daily Mail, 13th July 2005 & Brussels Gives a Healthy Boost to Pharma Giants by Christopher Booker; The Sunday Telegraph, 17th July 2005.

This is interesting, but as I read more and more articles of how and why, I started to notice: Germany, Codex Alimentarius, UN, World Trade Orangization, 1996.  Whaaaat???  Believe it. This goes all the way back to German Pharmaceutical companies angered by their government taking control of Heath Care and price controls.

This story is way bigger than just Google.  It is about a long and systematic plan which really dates back all the way to 1963.  It is about big Agra and big pharma forcing individuals to buy their patented formulas and preventing access to what nature has already provided us. I will stop short of where else this argument heads. Only that many see this as individuals losing freedom and sometime in the near future, you will be required to obtain permits to grow your own food at home.

Codex Alimentarius: Big Brother’s Plan to Control Health Supplements  January 15, 2009

When you start to look, Europe has been trying to warn the US for years.                                                                                                                                                                                     May 9, 2009:            May 13, 2009: 28, 2010:                                                              Learn about Indigo Herbs attempt to defend Google’s ban on cooking herb Sage. May 18, 2011.

Is Google at fault?  I say No.  Is Google choosing sides? You know it.  Does Google stick to its’ Mission Statement of, “Do no harm”?  Yes, if you are big business.  Do you think the Freedom of choice is a Liberty worth keeping?  Then do something about it!  Here are some easy suggestion, just forward this blog to: Dr. Oz / / Steven Colbert / The White House or Twitter it to any group with an audience who may care. Like it Share it or Pin it, just make others aware.

Rather than reading the entire Codex Alimentarius , here are some Wikipedia highlights.____

The  Codex Alimentarius Austriacus.[1] (Latin for “Book of Food”) is a collection of internationally recognized standards, codes of practice, guidelines and other recommendations relating to foods, food production and food safety.

Its texts are developed and maintained by the Codex Alimentarius Commission, a body that was established in 1963 by the Food and Agriculture Organization of the United Nations (FAO) and the World Health Organization (WHO). The Commission’s main aims are stated as being to protect the health of consumers and ensure fair practices in the international food trade. The Codex Alimentarius is recognized by the World Trade Organization as an international reference point for the resolution of disputes concerning food safety and consumer protection.[2][3]


The Codex Alimentarius officially covers all foods, whether processed, semi-processed or raw, but far more attention has been given to foods that are marketed directly to consumers.[citation needed] In addition to standards for specific foods, the Codex Alimentarius contains general standards covering matters such as food labeling, food hygienefood additives and pesticide residues, and procedures for assessing the safety of foods derived from modern biotechnology. It also contains guidelines for the management of official (i.e., governmental) import and export inspection and certification systems for foods.


According to the Manifesto on the Future of Food, the Codex Alimentarius has “codified policies designed to serve the interest of global agribusiness above all others, while actively undermining the rights of farmers and consumers”.[11]  The controversy has been expressed by proponents of ecologically and socially sustainable agriculture and food systems, such as the Slow Food movement,[10] who view the Codex Alimentarius as antithetical to this goal.

Additional controversy over the Codex Alimentarius relates to a perception that it is a mandatory standard for the safety of food, including vitamin and mineral supplements. Supporters of the Codex Alimentarius say that it is a voluntary reference standard for food and that there is no obligation on countries to adopt Codex standards as a member of either Codex or any other International Trade Organization. From the point of view of its opponents, however, one of the main causes of concern is that the Codex Alimentarius is recognized by the World Trade Organization as an international reference standard for the resolution of disputes concerning food safety and consumer protection.[2][3] Proponents argue that the use of Codex Alimentarius during international disputes does not exclude the use of other references or scientific studies as evidence of food safety and consumer protection.[citation needed]

It is reported that in 1996 the German delegation put forward a proposal that no herb, vitamin or mineral should be sold for preventive or therapeutic reasons, and that supplements should be reclassified as drugs.[4] The proposal was agreed, but protests halted its implementation.[4] The 28th Session of the Codex Alimentarius Commission was subsequently held July 4–9, 2005.[5] Among the many issues discussed were the “Guidelines for Vitamin and Mineral Food Supplements“,[6] which were adopted during the meeting as new global safety guidelines.[7]   This text has been the subject of considerable controversy among proponents of dietary supplements, because many countries regulate such substances as therapeutic goods or pharmaceuticals or by some other category, without requiring them to be shown to be medically useful. The text does not seek to ban supplements, but subjects them to labeling and packaging requirements, sets criteria for the setting of maximum and minimum dosage levels, and requires that safety and efficacy are considered when determining ingredient sources. The United Nations‘ Food and Agriculture Organization (FAO) and World Health Organization (WHO) have stated that the guidelines are “to stop consumers overdosing on vitamin and mineral food supplements.” The Codex Alimentarius Commission (CAC) has said that the guidelines call “for labelling that contains information on maximum consumption levels of vitamin and mineral food supplements.” The WHO has also said that the Guidelines “ensure that consumers receive beneficial health effects from vitamins and minerals.” [8]

Similarities have been noted between the EU’s Food Supplements Directive and the Codex Alimentarius Guidelines for Vitamin and Mineral Supplements.[9]


  1. ^ Codex Alimentarius: how it all began  Food and Agriculture Organization of the United Nations website. Accessed 1 January 2009.
  2. a b Agreement on the Application of Sanitary and Phytosanitary Measures  World Trade Organization. Accessed 3 September 2008.
  3. a b Understanding the Codex Alimentarius  Preface. Third Edition. Published in 2006 by the World Health Organization and the Food and Agriculture  Organization of the United Nations. Accessed 3 September 2008.
  4. a b ‘Health supplements: R.I.P.’. The Guardian newspaper, UK.  Published 14 September 2002. Accessed 2 August 2008
  5. ^ Codex Alimentarius Commission 28th Session, FAO Headquarters, Rome, Italy, 4-9 July, 2005. Official report.
  6. ^ Codex Guidelines for Vitamin and Mineral Food Supplements
  7. ^ UN commission adopts safety guidelines for vitamin and food supplements  United Nations News Centre. Published 11 July 2005. Accessed 1 January 2009
  8. ^ UN commission adopts safety guidelines for vitamin and food supplements  United Nations News Centre. Published 11 July 2005. Accessed 26 March 2009
  9. ^ Nil by mouth. The Observer newspaper, UK.  Published 29 February 2004. Accessed 1 January 2009
  10. ^ Our campaigns ,
  11. ^ The International Commission on the Future of Food and Agriculture (July 15, 2003). “Manifesto on the Future of Food” .

See how Great Brittan heard the news. BBC Vidoeo Coverage:

The EU is so worried about peoples’ health that they don’t want them hurting their bodies with Heath Supplements, yet they still allow Cigarettes, Alcohol and Compounds like Sodium Fluoride, (a pest killer) and Caustic Soda, (used to clean drains),  on the permitted list. Meanwhile, sulphur, (important for the skin), and boron, (valuable for healthy teeth and bones), are banned.  The truth is that they have made it so expensive to have each product approved, it makes it impossible for small companies to compete.  Without that competition big pharma wins. They can raises prices and limit selection.  ◊